Finally know what actually generates your sales and your leads. This service puts your marketing counters back in working order, with conversions tested one by one rather than assumed.
Many companies already have Google Analytics, but forms do not fire, purchases are missing or counted twice, and Google Tag Manager has become unreadable. I rebuild a clean, tested and documented measurement of your priority conversions, with a QA recipe and a handover.
Which results you want to measure, which campaigns matter, which tools are already installed, which conversions really count, and which technical risks distort the data.
Building or fixing the measurement base: GA4, Google Tag Manager, events, key events, lead or e-commerce conversions, Google Ads where included, UTMs and campaign logic.
Every important conversion is tested before it is considered reliable: GTM preview mode, GA4 DebugView, positive and negative tests, duplicate checks, personal data control, QA report.
For something narrower than a full rebuild, a measurement audit is part of my SEO services à la carte. If Google Tag Manager is a name you keep meeting without quite knowing what it covers, the page on understanding Google Tag Manager lays the groundwork.
When tracking is fuzzy, every campaign becomes riskier. You can cut a channel that works, keep funding a campaign that does not convert, overstate your results, understate your inbound enquiries, or waste meetings arguing about numbers nobody can validate.
The problem is not only technical. It is a decision problem.
A conversion that has not been tested is not a reliable conversion, it is a hypothesis. The QA recipe therefore includes positive tests, negative tests, duplicate checks and a control on the personal data being transmitted.
You receive the QA report along with the configuration. It reassures you today, and it explains six months from now why a number moved.
The consent part of that QA runs on my free Cookie Audit extension, which timestamps every placement and makes visible what leaves before the visitor clicks. If your site runs on WordPress and prior blocking has to be put in place, the Clear Cookie plugin does that job with no subscription.
Which conversions are measured, where to see them in GA4, which are marked as key events, which campaigns need UTMs, which limits affect your data, what to ask your team or your agency next, and what to avoid changing without re testing.
350 CAD
You first want to know whether your tracking is reliable.
48 to 72 business hours after access
1,500 CAD
Brochure site, services, B2B, forms, calls and bookings.
7 to 10 business days after access
2,750 CAD
Shopify or WooCommerce store that wants to track real revenue.
10 to 15 business days after access
On quote
Ticketing, custom checkout, multi domain, CRM or server side.
The real question is not whether Analytics is installed, but whether your priority sales or leads report correctly, without duplicates, with the right campaign sources. In most accounts I open, at least one important conversion is missing or counted twice.
Yes, and I can work with them. The value here is not adding a script: it is defining what to measure, testing it, documenting it and making the data usable by marketing rather than by engineering.
Because GA4 depends on consent, browsers, blockers, UTMs and user journeys. The goal is marketing measurement you can decide on, not accounting to the cent.
Standard cases are often delivered faster: 7 to 10 business days for the Measurable leads package. The 30 day window covers receiving access, validation, testing, fixes, publication and handover.
With the Flash Tracking Audit at 350 CAD. You get a score out of 100 and a verdict within 48 to 72 business hours. Its cost is credited if you continue with a rebuild.
Canada and France