I am a freelance digital marketing consultant. I do not sell hours or open ended mandates: two services, each with a written scope, a price, a timeline and a list of what is not included.
My services
Two is a deliberately short catalogue. Each one answers a specific situation, and if none matches yours, I will say so rather than force the format.
Know what to optimize, what to create, what to recycle and in which order to act. The problem is almost never producing more, it is knowing what to prioritize.
Finally know what actually generates your sales and your leads. This service puts your marketing counters back in working order, with conversions tested one by one rather than assumed.
Your challenges, my solutions
Digital marketing cannot be improvised. Small business, non profit or institution, your strategy has to account for your real situation and your resources.
We prioritize content that matches real demand and accessible technical optimization, before any advertising spend.
Organic Visibility Diagnostic 90 daysWebinars, PDFs, videos, old articles: many organizations have already produced what they need, without ever making it findable.
Organic Visibility Diagnostic 90 daysWithout clean tracking, your budget decisions rest on conversions that are missing or counted twice.
Measurable conversions with GA4 and GTMWhen measurement is fuzzy, everything gets kept just in case. It is the quietest way to waste a budget.
Measurable conversions with GA4 and GTM
A word about me
My aim: turn your digital challenges into clear decisions. Since 2014 I have worked in agencies, in house and freelance, across France, New Caledonia and Canada.
Deliver precise, actionable readings of digital marketing: search, content, measurement, tools and AI usage. A data driven approach, full transparency on what is included and what is not, and respect for each organization operational reality.
Build plans that reach business goals while staying realistic for the team that has to execute them. Working with organizations across many sectors in France, Canada and the French overseas territories gave me a sharp understanding of local dynamics.
They trusted me
Recommendations published on LinkedIn.
André Bourgeois, Ph. D.
Coordinator, Caravane des arts, Université de Moncton
LinkedIn recommendation· January 29, 2025
His effective campaign management improved our visibility, which was essential to maintaining and growing enrolment in our programs. I particularly appreciated the technical solutions he proposed to speed up my own work and that of my colleagues. I strongly recommend Guillaume, especially if your team wants to improve its output through creative technical solutions.
Fabrice Nounahon
International Relations Adviser, Ministry of Intergovernmental Affairs
LinkedIn recommendation· December 18, 2024
Although he masters a wide range of marketing tools, he does not rest on what he already knows. Guillaume stands out for his relentless search for innovative solutions and his determination to get concrete results. His passion for artificial intelligence lets him bring new ideas and build effective strategies.
Lauriane Laforge, PMP
Project management and business development expert, postsecondary sector
LinkedIn recommendation· June 25, 2024
Guillaume is an outstanding collaborator. He is organized, creative and committed. Throughout our work together I was impressed by his broad knowledge of his field, and by his ability to solve problems effectively and creatively. Whatever your projects are, Guillaume is the person you want beside you to advise and guide you through the wide world of digital marketing.
André Blanchard
Former director, Université de Moncton Continuing Education
LinkedIn recommendation· November 27, 2024
For Guillaume, the status quo has no place: he always has a project in mind to improve how his area performs. Always watching for marketing innovations, he stands out for his expertise in automation and process optimization, making the most of the technologies that support them.
Marie-Frédérique Ouellet, MA
Management, economics, education, innovation and research
LinkedIn recommendation· November 11, 2025
Guillaume is a very curious person, always on the lookout on the technology side. I was impressed by his passion for quantitative marketing analysis. He proposed and implemented changes that genuinely helped promote our programs, using several alternative tools and channels.
Emma Rasolofo
MBA, marketing and communications officer
LinkedIn recommendation· November 3, 2025
I admire his strong drive to keep learning, and even more his willingness to share. Day to day, he makes a point of adding value for his department and his colleagues by proposing innovative solutions using AI, particularly around automation and process optimization.
Andréanne Lafleur
Co-founder, Bridge Media
LinkedIn recommendation· May 24, 2022
Guillaume is an excellent communicator and a very pleasant, professional person. He knows a great deal about web marketing. He can work across video, design, SEO, social media copywriting and social campaign creation.
Laetitia Garrigues
General manager, Fun & Fly (Aquaphyle SAS)
LinkedIn recommendation· July 12, 2017
He contributed not only to running our website but also to improving its organic search performance. He also gave sound advice on our social media presence and produced all our communication materials, online and offline, while working on campaigns and newsletters.
Lucas Grimont
Independent trainer in digital marketing and generative AI
LinkedIn recommendation· March 30, 2015
Guillaume is committed and productive as well as skilled, and his help was invaluable. I recommend him for any web marketing work in general.
Expertise
These pages describe how I work on each discipline, independently of the service format.
Your site deserves to be found. I build the organic visibility that brings qualified prospects, not just traffic.
Digital success starts with a clear decision about what you will not do this year.
Meta Ads looks simple from inside Ads Manager. That is precisely what makes it expensive. Here is what a consultant actually does, and what to judge one on.
The blog
Since 22 July 2026, Google AI Overviews and AI Mode have been live in France. Search Console opened a dedicated generative AI report in early June 2026: it gives impressions inside AI answers, but neither clicks nor queries. In other words, you now know that you appear, you still do not know what it brings in. Measuring what exists beats measuring nothing at all.
Read the articleCannibalization is not duplicate content. It is two distinct pages answering the same search intent, so they split links, clicks and Google's trust instead of accumulating them. You spot it by crossing queries with pages in Search Console, and you fix it with a decision: merge, redirect, or refocus one of the two.
Read the articleDescribe your situation in one minute. I reply with a clear first opinion, no useless jargon.
