Your site deserves to be found. I build the organic visibility that brings qualified prospects, not just traffic.
I work on organic search in the order that pays: indexability and internal linking first, then aligning content with real search intent, and only then production. On WordPress and Shopify I handle the technical work myself. On other stacks I deliver specifications your team can apply.
Publishing on a site that is not indexable, or whose pages cannibalize each other, is filling a leaking bucket. I always start by measuring what blocks.
I look at the results page before writing. Publishing a blog post on a query where Google only shows product pages is lost from the start, however good the text is.
A page with no inbound internal links is never discovered, never indexed, never ranked. It is the most common reason good content never performs.
If your need is narrower than a full diagnostic, a targeted audit is part of my SEO services à la carte. If Google Tag Manager is a name you keep meeting without quite knowing what it covers, the page on understanding Google Tag Manager lays the groundwork.
I start by measuring, never by producing. On most sites I take over, the blocker is not a lack of content: it is pages receiving no internal links, two pages fighting over the same keyword, or content answering a different search intent from the one Google rewards on that query.
That diagnosis comes first. It avoids paying for production that will never be discovered.
If organic search feels opaque, or if you wonder why its rules keep changing, I wrote a page telling its story without jargon: understanding SEO, from the Yahoo directory to AI generated answers.
Organic search is worked in order of profitability, not in alphabetical order. Here is the sequence I apply.
A page Google cannot crawl, or has decided not to index, is worth nothing whatever its content. Leftover noindex tags after a rebuild, robots.txt blocks, pages more than three clicks from the homepage: these are the cheapest and most profitable fixes.
A page with no contextual inbound link stays invisible. I find the orphan pages, then place links from existing pages covering related topics, inside body copy, with anchor text carrying the target page keyword. Menu and footer links weigh far less.
Two pages ranking on the same query take clicks from each other. Depending on the case we merge, redirect, or shift one page toward an adjacent query. I detailed the detection method in my article on SEO cannibalization, including the exact procedure to follow in Search Console.
Pages sitting between position four and twenty pay back fastest. Google already trusts them: what they usually lack is better intent alignment, a clearer title, or a few internal links.
Once the base is healthy, producing makes sense. Every new page starts from an observation of the results page: which format Google surfaces, which subtopics the top ten covers, which features are present.
On WordPress and Shopify, I do the work. URL structure, canonicals, structured data, sitemap, performance: I work directly, with no intermediary.
On another CMS or a custom build, I specify and you apply. You get recommendations precise enough for your developers to implement without back and forth, with the context explaining why each point matters.
The first conversation is about your real situation, your sales cycle and what a customer is worth to you. Without that, an SEO recommendation stays theoretical.
On budget I would rather be direct: envelopes range from a one off engagement to a monthly retainer, and the right level mostly depends on how fast you want to move. We discuss it in the first conversation, with no surprise quote.
If you want a framed format rather than an open ended engagement, the Organic Visibility Diagnostic 90 days answers exactly that: a written scope, an announced price, a 30-60-90 day roadmap, in about three weeks.
If the doubt is really about whether your numbers can be trusted, start with the GA4 and GTM tracking rebuild. Optimizing a site whose results you cannot measure is speeding without a speedometer.
A picture of the site ranked by business impact, not a list of two hundred technical anomalies with no priority.
On WordPress and Shopify I work directly in the site. On another CMS or a custom build, I deliver specifications your developers can apply.
Pages built for one precise search intent, carrying the proof of real experience that both Google and generative engines reward.
Expect three to six months for visible effects on an existing site, and longer on a new domain with no authority or backlinks yet. Technical fixes and pages already ranking between position four and twenty move fastest, often within weeks.
In English and French, on the Canadian and French markets, as well as New Caledonia, French Polynesia and Reunion Island. I have lived and worked in several of those territories, so I know their competitive realities and search habits. For a market I do not know, I would rather say so upfront.
Rarely. A poorly prepared rebuild destroys more SEO than it creates. I first look at what the current site can deliver once indexability, internal linking and search intent are fixed. A rebuild only comes if the structure itself is the blocker.
Yes, even though the accepted term for it, GEO, irritates a fair share of the SEO industry, and not without reason. What is verifiable is that generative engines quote blocks of text that keep their meaning out of context, with entities named explicitly and sourced figures. It is a way of writing rather than a tool to buy, and I apply it to every page I produce. Nobody can guarantee you a citation in ChatGPT, and neither can I.